🏗️ As organizations set more ambitious carbon reduction targets, digital infrastructure often flies under the radar.

But the truth is: your choice of hosting provider could be quietly undermining your sustainability goals-or helping you meet them while still delivering fast, reliable digital experiences.

We’re at a point where choosing eco-conscious web hosting doesn’t have to mean compromising on uptime or page speed. What it does require is knowing what to look for-and what to avoid.

Here are three things to keep in mind when evaluating your hosting setup, whether you’re building a new platform or optimizing an existing one:

• 🌱 Green Claims vs Greenwashing
  Some providers advertise renewable energy use, but what matters is whether they use direct renewable power or purchase offsets (they're not the same). Ask for specifics on data center energy sourcing and third-party sustainability certifications.
• ⚡ Performance and Proximity
  Green-friendly doesn't mean slow. Check if your provider can offer regional data centers near your key audiences. Lower latency improves both speed and energy efficiency.
• ♻️ Efficiency Over Redundancy
  It’s tempting to over-engineer hosting for “just in case” scenarios, but excess redundancy consumes more energy and budget than necessary. Work with a tech partner who can balance resilience with resource-conscious configuration.

As a rule of thumb, if your IT team or vendor can’t clearly answer how your infrastructure choices are impacting your emissions, it's time for a deeper conversation.

More and more companies are realizing that digital sustainability isn’t just an IT concern-it’s a reputational and operational priority.

If you'd like to discuss how to make your own web infrastructure greener without sacrificing reliability or UX, I’d be happy to talk. Just drop me a message.